DAY 2 – Pay Attention /Play Attention

Are we getting too caught up in the definition of toys? Play may be changing – but the patterns of play aren’t, said the morning's first panelists. What were once tools are now toys. Increasing their play value increases your brand value.

The Sandbox Summit, moderated by co-founders Wendy Smolen and Claire Green, featured panelists Scott Michaels of Atimi Software, Carly Schuler, fellow of The Joan Ganz Cooney Center, Sesame Workshop, and Laura Seargeant Richard, of frog design, inc.

The session focused on every aspect of CREATIVITY . . . and identified numerous “no cost” ways to stimulate thinking about product design.

In their summary of the hour-long session, the Sandbox Summit co-founders gave five tips for creative success:

­1) Define the crown jewel
­2) Use research as foresight not hindsight
­3) Embrace participatory design – enlist consumers as co-creators of the process
­4) Reflect on what’s important today - environment, economy, etc. (you choose for you)
­5) Be circumspect with tech – don’t do it just because you can